Innovation

Our in-house team of R&D experts specialize in the art and science of tea formulation. Their expertise drives new initiatives from optimizing ingredients and creating unique flavor profiles to labeling compliance and packaging innovation.

Innovation

We have a diverse R&D team consisting of chemists, biologists and food scientists trained in formulating tea blends, tea tasting, dietary supplement regulations and labeling compliance. They work on two types of R&D projects – renovation and innovation.

Renovation projects include optimizing ingredients and blends to continuously improve formulations to create better flavor profiles and optimize costs. Innovation projects result in new flavors, packaging, and product channels.

We believe in open innovation, because we know good ideas can come from any person in any department. Our R&D team takes those good ideas and nurtures them, transforming ideas into innovation.

  • Incremental innovation delivers line extensions, adding new flavors and ingredients based on consumer preferences and market insights. We study consumer and category data to ensure we deliver the flavors consumers want. We also specialize in matching any national brand products.
  •  Breakthrough innovation includes new product formats, packaging, technology, and market channels. Our breakthrough innovations deliver category defining products.